I’m an experience strategist who designs digital products that matter to human lives.

Designing the Hooman Experience

When new digital solutions are incubated or old products need a new direction, I join projects as thinker or doer sharing my expertise in human-centered design, product strategy and creative storytelling.

User Research

Conduct qualitative ethnographic research to gather insights on the needs and motivations of a specific audience

Market Research

Conduct market research to understand the competitive landscape, emerging industry standards and business models

Future Forecast

Analyse trends and signals of change pointing towards future trajectories and turn them into scenarios to derive needs od the future

Product Strategy 

Develop innovative, future-proof product strategies for impactful systemic solutions that are aligned with the company vision

UX/UI Design

Design engaging user experiences that consider users’ needs and motivations as well as technical practicalities

Pitch Story

Craft persuasive fundraising or sales pitches that get stakeholders excited about a product vision

About me

Digital innovation, human development and social impact are my jam. For the past 10+ years, I have been working for different ventures aiming to make people grow at scale or transform society for the better.

As Director of Product at iversity, the first European MOOC platform, I created digital learning experiences for organisations like the WWF or the European Commission that would allow tens of thousands of people to adopt hands-on skills to change the world. As an independent consultant, I’ve helped various start-ups and grown-ups build new ventures in education, healthcare and sustainability.

My work blends user experience design with behavioral science and innovation strategy to create human-centric solutions that have systemic impact and foster transformation at scale.

I hold an MA in Media Studies and a BA in Cultural Studies. I’m a Certified Coach (ICI) and trained in various strategic design methods like Design Thinking or Sustainable Design. Currently, I study Jungian depth psychology at the C.G. Jung Institute Zurich to explore the deeper forces of the human condition.

My Values

Project Examples

voiio is a work-life platform for corporates who want to offer digital support around health, private challenges as well as mental wellbeing to their employees. I supported voiio as a UX designer and worked with them on the improvement of the employee experience.

How might we use AI to solve the mental health crisis? I helped the digital health company HelloBetter answer that question by running a process for a new product strategy that included latest developments in neurotech, machine learning and sensor technologies.

Supporting Young Parents

How might we build a relationship with Gen Y parents? That was a question I tackled with the natural cosmetics company Weleda. It resulted in the concept for a content platform on parenting including business model and content strategy.

Accelerating Green Technology

„Samsung for Impact“ was an accelerator program for early-stage impact start-ups in Germany. I supported the 2020/21 batch as a program manager and startup coach advising the participating companies in their next developmental challenge.

How might we bring our 50,000 employees up to speed in sustainability? That was a question I tackled for a global FMCG company. With a team of designers, we developed a change strategy and various scalable engagement formats that would not just convey knowledge, but build skill and mindset around sustainable business.

How can we improve the study experience of university students? That was the question of the EdTech company charly.education. We explored different learning modes of students, prototyped various product ideas and crafted a product strategy that would inform the company how to move forward.

HelloBetter provides mental health DTx (DiGA) based on cognitive-behavioral therapy. I supported them in their product development by shaping the instructional design and user experience of the programmes. Today, they are part of the German standard of care and covered by every health insurance.

How can we make tutoring for highschool students a better experience? I helped the EdTech company Spreaducation answer this question by working out a new product strategy and designing a mobile app that would improve the communication between tutors and students.

How can we make the GDPR suck less for SMEs? That was a question I tackeld for the legal tech company DataGuard. As part of the process I redesigned their customer experience and created a gamified learning app that would teach data privacy fundamentals in a Tinder-style way.

Who I worked with